Job description
Key Responsibilities
• Conduct thorough keyword research and SEO analysis to identify relevant
target keywords and phrases.
• Develop and execute effective on-page and off-page SEO strategies to
improve website visibility and SERP rankings.
• Optimise website content, meta tags, headers and URLs to ensure alignment
with target keywords and enhance search engine crawlability.
• Identify technical SEO issues and collaborate with the web development
team to implement solutions for improved website performance and user
experience.
• Conduct SEO audits, competitive analysis and benchmarking to identify
opportunities for improvement and stay ahead of competitors in search
rankings.
• Track and analyse website traffic, user behaviour and conversion rates to
assess the effectiveness of SEO strategies and make data-driven
recommendations.
• Stay abreast of emerging SEO trends and technologies, exploring innovative
approaches to enhance our SEO efforts further.
Required skills and qualifications
• A bachelor’s degree in marketing, digital marketing or a related field.
• Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
• 5+ years of experience as an SEO manager or a similar SEO-focused role.
• In-depth knowledge of SEO best practices, search engine algorithms and
digital marketing trends, with a strong understanding of the Indian search
landscape.
• Proficiency with SEO and analytics tools like Google Search Console, SEMrush,
Google Keyword Planner and Google Analytics.
• Knowledge of A/B testing, local SEO and SEO reporting tools.
• Experience with content management systems (CMS) and website
optimisation platforms, like WordPress.
• Experience with SEO for local businesses and Google My Business
optimisation.
• Strong analytical skills and the ability to interpret data and make data-driven
decisions.
• Excellent communication and interpersonal skills to collaborate effectively
with cross-functional teams.
Why Explore a Career
Be a Part of the Revolution in Healthcare Marketing. Innovate with Us to Unite and
Transform the Healthcare Providers (HCPs) – Ecosystem for Improved Patient
Outcomes. It has been recognized and certified two times in a row Best
places to work NJ 2023, Great Place to work 2023.
If you are passionate about health technology and have a knack for turning complex
concepts into compelling narratives, we invite you to apply for this exciting
opportunity to contribute to the success of our innovative health tech company.
Below are the competitive benefits that will be provided to the selected
candidates basis their location.
• Competitive Salary Package
• Generous Leave Policy
• Flexible Working Hours
• Performance-Based Bonuses
• Health Care Benefits
